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Bestseller
Country Sourdough
36-hour cold ferment, stone-milled red wheat, blistered crust, custardy crumb. $8.50 · 900g loaf
Baked on Elm Street since 2016
36-hour fermented sourdough, laminated pastry by hand, and celebration cakes people photograph before they cut. Same-day delivery within 6 km — and an AI assistant that answers at 2 AM when the shop is dark.
The counter today
Three bakes that carry the shop. Everything else on the menu is a variation on the same obsession with fermentation and butter.
36-hour cold ferment, stone-milled red wheat, blistered crust, custardy crumb. $8.50 · 900g loaf
27 folds of cultured French butter, laminated overnight, baked twice a day. $4.20 · each
Sicilian pistachio sponge, green cardamom cream, rose petals. From $42 · 8 servings
AI-assisted customer support
Brioche is our support assistant, live on every page and behind every counter. She knows the menu, the allergen matrix, the delivery map and the production schedule — and she knows when to stop and hand you to a person.
How ordering works
Allergens, availability, delivery radius, trade pricing. Open 24/7, median reply 11 seconds, no hold music.
Queue items from the menu — the AI confirms what is actually on the shelf today, not what the website wished it had.
Counter pickup, same-day courier inside 6 km, or cooled courier for cakes. Cut-off 11 AM for same-day.
One tap handoff with the full transcript attached. The counter team answers within 15 minutes during opening hours.
Behind the bench
Head baker · 11 years
Runs the levain, which is older than the shop. Decides at 4 AM whether the day's bake is good enough to sell.
Lamination lead
27 folds, 12°C butter block, zero shortcuts. The reason the croissant sounds the way it does.
Pastry & cakes
Designs every celebration cake and answers the AI's escalated cake briefs within a business day.
Ready when you are
Live order tracking, allergen walkthroughs, four-step cake quotes and human handoff — all running on the page in front of you, no backend required.