Support

Ask Brioche. A human is one tap away.

She tracks live orders, walks the allergen matrix item by item, prices a cake brief in four questions, and pulls the counter team in the moment something needs judgement. Turn on Show AI reasoning under the chat to see the intent and confidence behind each reply.

What she handles today

  • Live order status (try BK-1024, BK-2048, BK-4096, BK-7777)
  • Allergen matrix and gluten-free separation policy
  • Vegan line-up and honest "no vegan version yet" answers
  • Delivery radius, cut-offs, cake transport deposits
  • Opening hours, location, parking, transit
  • Four-step celebration cake quote with price band
  • Trade and wholesale pricing tiers
  • Refunds, storage advice, careers, Crumb Club
  • Handoff to a human with the transcript attached

Try one of these

Under the hood

How the assistant actually works

Built for a bakery, not bolted on. Everything below is running on this page right now — the prototype needs no backend to demo.

🧠

Intent matching

Normalised tokens, a synonym map (coeliac → gluten, ship → delivery) and stem matching score every message against a 20-entry knowledge base. Closest hit wins, and the confidence score is shown in the trace.

🎯

Typo tolerance

If nothing scores, Levenshtein distance finds the nearest intent inside two edits — so "delievery" still reaches the delivery rules instead of a dead end.

🧩

Slot filling

The cake quote is a four-slot dialogue: occasion, servings, date, direction. State persists across turns, prices the brief, then hands it to the events desk.

🙋

Handoff policy

Explicit request, allergen severity, complaints and anything outside the knowledge base open a ticket with the entire transcript attached. Customers never repeat themselves.

Allergen policy, in plain words

We are a mixed bakery. Flour, butter, egg, milk, sesame, soy and tree nuts are in the air and on the benches. Saying otherwise would be marketing, not information.

Gluten-free

Baked in a separate room with dedicated tins, wiped benches and sealed packaging. Not a certified zero-gluten facility.

Vegan

Five products, all listed with the vegan tag on the menu. Laminated pastry contains cultured butter — no vegan version exists yet.

Tree nuts

Nut bakes run in the morning before the GF room opens. Every item has a printed allergen card available at the counter or from the assistant.

Frequently asked, still answered

What are your opening hours?
Tue–Fri 7:00 AM – 6:00 PM, Sat 7:00 AM – 8:00 PM, Sun 8:00 AM – 3:00 PM. Closed Mondays for mixing. Warm pastries at 7:15 AM and 1:30 PM.
Do you deliver?
Same-day courier within 6 km of Elm Street, order before 11 AM, $6 flat and free over $45. Nationwide overnight for vacuum-sealed breads and crackers, shipping Monday to Wednesday only. Cakes travel by cooled courier with a refundable $25 carrier deposit.
Is anything safe for coeliacs?
The gluten-free line is made in a separate room with dedicated tools and sealed packaging: Almond Flour Brownie, Gluten-Free Seeded Boule and the weekend Flourless Chocolate Torte. It is not a certified gluten-free facility — the assistant will say so plainly and offer a human if the sensitivity is severe.
How much notice for a custom cake?
72 hours for designs under 30 servings, two weeks for weddings and tiered cakes. The AI collects the brief — occasion, servings, date, direction — estimates a price band, and the pastry lead confirms within one business day.
Can I order for a cafe or restaurant?
Yes. Trade supply starts at 60 units a week, baked 4 AM and delivered 6 AM six days a week, with own-label options above 300 units and net-30 terms on approved accounts.
What if something is wrong with my order?
Bring it back or send a photo — replaced, refunded or credited the same day, no receipt hunt. Card refunds land in 3–5 business days. The assistant can open a ticket with the counter team instead.
Do you keep my conversation data?
In this prototype the transcript lives in your own browser's local storage and nowhere else. There is no analytics call, no third-party script and no account required.

For the business owner

What this saves the counter

Roughly 7 in 10 enquiries are the same eleven questions: hours, allergens, delivery, tracking, cakes, trade. The assistant absorbs those instantly and passes only judgement calls to staff — with the context already written down.

0Enquiries resolved without staff
0Median reply time
0Coverage, including closed hours
0Customer data stored remotely